Shopping for food
This individual design sprints allow me to outline the future grocery shopping experience. Service and experience design frameworks will be used both to analyze current offerings as well as to propose an innovative new experience. Through which, I can understand how experience innovation can blur the boundaries of traditional design fields and create holistic offerings.
My Role Status Project Type
Experience Designer In Progress Self-directed
Design Journey
/ 0Set The Stage
Final Goal
Analyze the current grocery shopping experience and design a future state that is innovative.
Individual Short Sprints Plan
Through all four short sprints, I will shift perspectives on innovation to engage with different parts of the experience seeking to create multiple new parts which could collectively portrait the future state.
/ 1 First Sprint
To stay away from the danger of being obsessed with my own perspective, especially for regular daily activities like grocery shopping, I excluded myself from the research sample. To start with, I decided to see what people actually do and hear what people say they do through Contextual Inquiry.
Here is an example of the Journey Maps built upon observation of one of the three grocery shopping experiences of research participants:
Journey map here work as a visual presentation of the information collected through contextual inquiry. With the help of it, I picked out the first design challenge (opportunity):
How might we redesign the products layout and info signs to make the shopping process aligns with people's grocery shopping flow
Having observed what people actually do and aiming at understanding customers' shopping flow, I then conducted several interviews to see what people say they do. The main insights I got are listed as follows: (Link: Interview Goals & Questions)
New stories are happening everyday!
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